Any creative endeavour you pursue is bound to challenge you, frustrate you, and question why you even wanted to such a thing in the first place.

That was exactly how my first year of training as an actor went.

Luckily, I was working with a coach who really saw the potential in me (and his students).

Actually, he saw potential in everyone – and it’s true.

We all have potential.

The problem is that, for the majority of society, it remains untapped.

I’m now going to share with you something my mentor shared with me over a year ago.

As soon he read it to us aloud that Thursday afternoon, well over a year ago, everything I’ve done had made complete sense.

If you’re an entrepreneur or an artist (of any artform, that doesn’t have to be the traditional definition of “art”), this will resonate with you as well:

———-

You are the creator.

by Dr. Neala Peake

You tell stories. You believe them.

They are just stories you have created, and will continue to create, unless you become “aware” (conscious) or awakened.

You are the creator.

Everything you see is actually revealing about you.

What you see in others, is inside you.

When you realize that, it will help you to SEE.

Then you will have a true UNDERSTANDING.

I am in your life because you created me.

Perhaps I am here to help you awaken.

For too long the traditional channels of communication (media, marketing, politics, etc.) have made us think and feel small. This has served their motive to control us and keep us subservient. So long as you believe yourself small, you seek their product to improve your life.

Remember what it felt like to be a child, to see the world of infinite possibility and to see no reason why our dreams can’t become reality. As adult stargazers, we intuitively know that the stars watch over us, exerting an unseen influence on our lives. The shift is that we’re seeing our own lives as a story in the grander scheme of the cosmos, a microcosm of the greater expanse of reality. Our story is one for us to write, for us to dream up, to fantasise about, to imagine, and finally to create from scratch. Unlimited pathways open up to us, when we believe in our dreams.

For too long, our innate knowledge of our magnificence has been suppressed. Now we are ready to dream up a new possibility, to take the first step to achieving alchemical results.

Whatever you can imagine for yourself is possible, when you take action. Open your eyes to the lessons of the cosmos, the whispers of the stars, the caress of the wind, the wisdom of the sunshine that feeds and nourishes our being. When you believe in your dream, your sense of self immediately expands. You become bigger than when you set out.

When you take the first step in search of your dream, each step is a little miracle along the road to your dream. Strangers will support you, people you never imagined will mysteriously appear before you to help you along the way. Spirit is moved by action. Spirit will support your dream.

The grander your vision, the more action will be required and the more support from spirit will be received. When we embark on a journey to achieve our dream, we literally and metaphysically move mountains in the cosmos. Lives are changed by our dream. We enroll advisers, helpers, guides, workers, servers, supporters. The greater our vision, the more we will start believing that spirit follows our thought, that matter and spirit are one and the same. All greatness has been achieved by believing boldly, by imagining the impossible, by taking the first step and each step that followed it never losing sight of the destination.

Leap into the unknown, take a journey within and open your eyes to new possibilities. There’s a hero within each of us, just waiting to be heard.

This is our time. Our time to choose. Our time to flourish. Our time to take responsibility for our lives and our beloved planet.

We can be heroes.

———-

This empowering message was what led me to form the Create Magic Facebook group.

I’m here to guide you, empower you and remind you that you are the hero of your story.

Stop acting as if you’re the supporting character when you truly are the lead.

Be courageous in all that you create.

That’s when the real magic happens.

Magic Prompt #2

In our Create Magic Facebook group, share your ideas on how you can create magic in your industry/niche.

Here are a few mini-prompts to help you get started:

  • What’s something your target audience really needs, but hasn’t been offered by anyone yet?
  • What are all the experts in your industry doing (yes, that thing ALL of them are doing) and how can you put your own unique signature on it? (or better yet, how can you deliver it in a non-cookie-cutter way?)
  • How can you turn your current offerings into something that would be unforgettable to your future clients?
  • What’s missing in your industry/niche that nobody’s really addressing, or is too afraid to admit? (What’s the big elephant in the room?)
  • Define that ‘magic’ means to you – what do you really help your clients/customers with?

 

 

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magic heart

“It’s magic time!”

- Jack Lemmon

Jack Lemmon was a well-known actor who you may recognize in films like Grumpy Old Men and Glengarry Glen Ross.

When he’s on set, before every take, he says three words: It’s magic time.

I first learned about this a year into my training as an actor. My acting coach reminded us that this is what we should say to ourselves before each take.

And that’s because when we do something creative, we’re creating magic.

You don’t need to be an actor or be the creative-arts type to do this either. You can be great with paint, numbers, food, flowers, and just about anything.

The beauty of all of this is that magic can be anything you want it to be.

What kind of magic do you want to create?

Every entrepreneur is an artist.
Every artist is a creator.
Every creator has the power to make something that truly matters.

Do you have a way with words? Is organization a sweet talent of yours? Are you able to turn complex numbers into a work of art? Do you have a killer eye for design?

No matter what business you’re in, you’re here to create magic for your audience.

Introducing the Create Magic community

I created the Create Magic community over on Facebook to not only further connect with others, but to also have a creative space where you can safely (and playfully!) make some magic happen with your business (and  even your personal life).

While I’ll still continue to provide online video tips,  it won’t just be about that anymore.

In this group, we’ll get to chat about storytelling, innovative marketing & branding, entrepreneurship and personal development.

My mission is to have this group be your virtual studio of creating amazing stuff that your audience (and soul) will love.

Instead of getting too caught up over the metrics and systems and formulas all the gurus are telling you about (which is still important, but far too many people obsess about), this group will help you focus on what really matters - creating something magical, something that’s meaningful and something that will make a difference.

It’s where you’ll get to experiment and play out your business ideas, find inspiration, give and receive feedback, find other cool people to collaborate with, refuel your creativity and to simply learn and strengthen your creativity & business muscles ;)

Magical Prompt #1

What are you currently creating now in your business that’s delighting your audience? What do you wish you were creating to delight them?

Leave a comment below with your answer – or better yet, share your answer once you join our Create Magic community on Facebook.

Looking forward to seeing you there :)

 

 


photo credit: Shandi-lee via photopin cc

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Last week, I was given a challenge by business coach extraordinaire, Erika Lyremark of Daily Whip to create a video  for my Discover Your Spotlight consultations.

My mission was to create this video in the next… 23 hours.

Since my calendar for that day was practically booked, I knew that I had to make the most of that evening — with just a few hours to spare — as the clock was ticking! (Gotta love accountability buddies, right?)

My original plan was to just make a quick, easy and simple video with my web cam or iPhone, since I just needed to get it done… but suddenly something hit me. (Was it my intuition?)

Instead of doing the simple web cam video (which I’ve done before), I decided to challenge myself in doing my own red-carpet video (since this is what I’m helping my clients with, I gotta walk my talk, right?)

Honestly… I was afraid I wasn’t going to make it by the deadline.

I freaked out with the thought of people laughing at me for not completing  my challenge.

My inner critic was telling me that I should just create the video with my web cam and get done with it and to ditch up-levelling this video.

But I pushed my inner critic aside and listened to my gut.So I got my studio set-up as quickly as possible: Softbox lighting–check! Boom mic– check!, Backdrop–check!

I put my make-up on and an outfit that totally made me feel great. I even made sure to wear my high heels, too! (Even though you can’t see it on camera, wearing them helps with your posture AND with your energy/attitude)

My inner critic again kept taunting me:
The lights are too bright!
How are you going to edit this by tonight?
The clock is ticking! You won’t make it!

So I got still for a moment and reminded myself that by living my red-carpet brand with red-carpet videos, I’m empowering my clients and my community to do the same thing.

My creative muse took over and I ended up finishing the video (red-carpet style!) AND the landing page for it:

Discover Your Spotlight

So what does this mean for YOU?

It means that you can do this, too.

Seriously.

Here are my quick tips for creating your own red-carpet videos:

1. Use your best tools.

Your webcam is great for starting out with video, but if you really want to put your best foot forward, upgrading your equipment will be worth the investment.

If the DSLR camera is out of your reach at the moment, I recommend using the iPhone 5/5S, or a compact digital camera that can record videos in HD with at least 720p for it’s resolution. This will help your footage turn out nice and clear :)

2. Use a script.

You don’t need to write every single word – having an outline will help tremendously. If you have a good idea of what you want to say in your video, you can dramatically cut down your recording time by hours! (Yes, hours. I’ve heard stories from others who have spent multiple hours filming one video–eek!)

And before you film your video, make sure you go over your notes.

When I created the video for Discover Your Spotlight, I wrote down 3 paragraphs of what I wanted to say.

Did I say every single word of it? Nope. It’s not necessary.

Distilling your message is what’s most important.

3. Dress to impress.

If you want to FEEL confident and at your best in your videos, wear clothes that will help you do that! Dressing the part does affect the energy you give to the camera, so the last thing you want is to wear clothing that makes you feel just….o-kay, or meh or whatever.

For this video, I decided to wear my heels last minute. And that definitely helped wake me up! (I had already spent most of my day using most of my energy ;)

 

 

OVER TO YOU:
Make a list of what action steps you’ll take to ‘red-carpet’ your videos and/or your brand.

Leave a comment below and let me know what you come up with. (I’d love to read your list!)

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Today I want to share with you a great example of how storytelling can help promote your business, which can then help you increase your visibility.

It’s a video series from my friend Gina DeVee, who is creating and launching something very special – The Academy: International Woman’s Coaching Certification Program.

GinaDV{ You can watch it here }

In these videos, Gina gets vulnerable – she tells us her story.

She reveals her personal journey in how she went from a struggling psychotherapist to living the life she’s dreamed of — growing a 7-figure coaching business, traveling around the world and working with clients internationally…

Why should you use storytelling to promote your business?

Because stories are powerful.

Stories evoke an emotional response from us.

No matter what field you’re in, whether you’re a coach, an entrepreneur, an artist, a consultant or a teacher… you need to be telling your story.

Your story is what differentiates you from everyone else in your industry.

And it’s your story that attract the clients who are the ideal fit for you.

So how can you start infusing stories in promoting your business and increasing your visibility?

Here are a few ways:

: Share your client stories (with their permission of course). Tell a story about their own transformation and how you were there to support them and/or provide your expertise.

: Share your stories of lessons you’ve learned. Think of a time you were stumped/overwhelmed/frustrated/struggling and share how you overcame your obstacles.

: Share someone else’s story. This could be something you read from the newspaper, something you watched on television, or something you read from a book. Just make sure you link it back to the message you’re sharing and keep it relevant for your audience.

Once you’ve got a story in mind, decide how you want to tell your story.

While I’m a big fan of using online video as a tool to help with your visibility, you can also share your stories through the following platforms:
: Your blog
: Social media
: Ebooks
: Teleminars/Webinars
: Interviews
: Radio shows/Web shows

 

OVER TO YOU:
Think of a story you can share with your audience that can help bring them insight, advice and/or expertise.

Now choose a platform to tell your story.

Leave a comment below to let me know what you came up with (I’d love to hear about it!)

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