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My mission was to create this video in the next… 23 hours.
Since my calendar for that day was practically booked, I knew that I had to make the most of that evening — with just a few hours to spare — as the clock was ticking! (Gotta love accountability buddies, right?)
My original plan was to just make a quick, easy and simple video with my web cam or iPhone, since I just needed to get it done… but suddenly something hit me. (Was it my intuition?)
Instead of doing the simple web cam video (which I’ve done before), I decided to challenge myself in doing my own red-carpet video (since this is what I’m helping my clients with, I gotta walk my talk, right?)
Honestly… I was afraid I wasn’t going to make it by the deadline.
I freaked out with the thought of people laughing at me for not completing my challenge.
My inner critic was telling me that I should just create the video with my web cam and get done with it and to ditch up-levelling this video.
But I pushed my inner critic aside and listened to my gut.So I got my studio set-up as quickly as possible: Softbox lighting–check! Bo
I put my make-up on and an outfit that totally made me feel great. I even made sure to wear my high heels, too! (Even though you can’t see it on camera, wearing them helps with your posture AND with your energy/attitude)
My inner critic again kept taunting me:
The lights are too bright!
How are you going to edit this by tonight?
The clock is ticking! You won’t make it!
So I got still for a moment and reminded myself that by living my red-carpet brand with red-carpet videos, I’m empowering my clients and my community to do the same thing.
My creative muse took over and I ended up finishing the video (red-carpet style!) AND the landing page for it:
So what does this mean for YOU?
It means that you can do this, too.
Here are my quick tips for creating your own red-carpet videos:
1. Use your best tools.
Your webcam is great for starting out with video, but if you really want to put your best foot forward, upgrading your equipment will be worth the investment.
If the DSLR camera is out of your reach at the moment, I recommend using the iPhone 5/5S, or a compact digital camera that can record videos in HD with at least 720p for it’s resolution. This will help your footage turn out nice and clear :)
2. Use a script.
You don’t need to write every single word – having an outline will help tremendously. If you have a good idea of what you want to say in your video, you can dramatically cut down your recording time by hours! (Yes, hours. I’ve heard stories from others who have spent multiple hours filming one video–eek!)
And before you film your video, make sure you go over your notes.
When I created the video for Discover Your Spotlight, I wrote down 3 paragraphs of what I wanted to say.
Did I say every single word of it? Nope. It’s not necessary.
Distilling your message is what’s most important.
3. Dress to impress.
If you want to FEEL confident and at your best in your videos, wear clothes that will help you do that! Dressing the part does affect the energy you give to the camera, so the last thing you want is to wear clothing that makes you feel just….o-kay, or meh or whatever.
For this video, I decided to wear my heels last minute. And that definitely helped wake me up! (I had already spent most of my day using most of my energy ;)
OVER TO YOU:
Make a list of what action steps you’ll take to ‘red-carpet’ your videos and/or your brand.
Leave a comment below and let me know what you come up with. (I’d love to read your list!)