Today I want to share with you a great example of how storytelling can help promote your business, which can then help you increase your visibility.
It’s a video series from my friend Gina DeVee, who is creating and launching something very special – The Academy: International Woman’s Coaching Certification Program.
In these videos, Gina gets vulnerable – she tells us her story.
She reveals her personal journey in how she went from a struggling psychotherapist to living the life she’s dreamed of — growing a 7-figure coaching business, traveling around the world and working with clients internationally…
Why should you use storytelling to promote your business?
Because stories are powerful.
Stories evoke an emotional response from us.
No matter what field you’re in, whether you’re a coach, an entrepreneur, an artist, a consultant or a teacher… you need to be telling your story.
Your story is what differentiates you from everyone else in your industry.
And it’s your story that attract the clients who are the ideal fit for you.
So how can you start infusing stories in promoting your business and increasing your visibility?
Here are a few ways:
: Share your client stories (with their permission of course). Tell a story about their own transformation and how you were there to support them and/or provide your expertise.
: Share your stories of lessons you’ve learned. Think of a time you were stumped/overwhelmed/frustrated/struggling and share how you overcame your obstacles.
: Share someone else’s story. This could be something you read from the newspaper, something you watched on television, or something you read from a book. Just make sure you link it back to the message you’re sharing and keep it relevant for your audience.
Once you’ve got a story in mind, decide how you want to tell your story.
While I’m a big fan of using online video as a tool to help with your visibility, you can also share your stories through the following platforms:
: Your blog
: Social media
: Radio shows/Web shows
OVER TO YOU:
Think of a story you can share with your audience that can help bring them insight, advice and/or expertise.
Now choose a platform to tell your story.
Leave a comment below to let me know what you came up with (I’d love to hear about it!)